CISO: From Silent Profile to Industry Voice
A Chief Information Security Officer with deep expertise but minimal online presence needed to establish thought leadership in the cybersecurity space to support business development and industry recognition.
The Challenge
Understanding the problem
Despite being a recognized expert in cybersecurity with decades of experience, the CISO had almost no LinkedIn presence. Their profile received minimal views, they posted infrequently, and senior decision-makers in tech and security couldn't find or engage with their insights. This limited their ability to attract consulting opportunities, speaking engagements, and industry recognition.
The Solution
Our strategic approach
We developed a comprehensive personal branding strategy focused on positioning the CISO as a reference voice in cybersecurity. This included: defining clear content pillars around security frameworks, threat intelligence, and executive leadership; creating a consistent posting cadence with research-backed insights; crafting long-form articles on emerging security threats; and building a targeted network of CISOs, security leaders, and tech executives.
The Results
Measurable impact and outcomes
Impressions - 12 months
348,328
Impressions increased significantly, reaching senior leaders in cyber, HR, and finance sectors.
Engagement - 12 months
75,912
Engagements increased across C-suite and founder profiles.
Profile Views - 12 Months
3,265
Profile views increased significantly as the CISO became discoverable to target audiences.