Founders of a B2B Consulting Brand: Becoming the 'Go-To' in Their Category
A consulting firm with three founder profiles needed to establish category leadership in the startup growth space to support business development, attract clients, and position the founders as thought leaders.
The Challenge
Understanding the problem
The consulting firm had strong expertise but lacked visibility in their target market. The three founders had minimal LinkedIn presence, and the brand page had low engagement. They were competing in a crowded market without a clear differentiation strategy or thought leadership presence.
The Solution
Our strategic approach
We developed a multi-pronged strategy that positioned all three founders as category leaders while building the brand page. This included: creating consistent, value-driven content across all profiles; establishing clear positioning and messaging; developing a content calendar that showcased expertise through frameworks and case studies; and building targeted networks of founders, investors, and startup executives. We also coordinated brand page content to reinforce the founders' thought leadership.
The Results
Measurable impact and outcomes
Avg Impressions/founder profile - 12 months
228,456
Average impressions per founder profile over 12 months.
Brand Page Impressions - 12 months
80,856
Brand page impressions over 12 months.
Follower Growth across all profiles/month
1,521
Monthly follower growth across all profiles.