Supply Chain Leader: Building Thought Leadership in Operations
A supply chain professional with deep operational expertise needed to establish thought leadership to support career advancement and attract advisory opportunities.
The Challenge
Understanding the problem
The supply chain professional had strong operational expertise but lacked online visibility. Their insights on supply chain management, logistics, and operations weren't reaching industry peers, potential employers, or advisory clients. They needed to build a presence that showcased their strategic thinking and operational excellence.
The Solution
Our strategic approach
We developed a positioning strategy focused on supply chain thought leadership. This included: creating content around supply chain resilience, logistics innovation, and operational excellence; sharing insights on industry trends and best practices; building a network of supply chain leaders, operations executives, and industry professionals; and developing content that demonstrated both tactical expertise and strategic thinking.
The Results
Measurable impact and outcomes
Impressions - 12 months
284,089
Impressions over 12 months.
Engagement - 12 months
65,274
Engagements over 12 months.
Industry Recognition and Awards -12 Months
5
Industry recognition and awards over 12 months.